Smith Optics
Smith Optics is the largest manufacturer of goggles worldwide. Their focus is creating quality eyewear for sport and fashion. They recognized an opportunity to expand into ballistic eyewear. We worked together to establish a language defining the design direction and goals, and developed a goggle and shield sunglass to address impact and eye protection in combat environments. The challenge was to create designs with visual structure and friendly appeal for interaction with the civilian population. The shield addressed failure issues through the application of Smith's existing IO lens retention system.